UNIVERSITI TUNKU ABDUL RAHMAN

New Books - April 2024


New Books at the Library : Apr 2024 Mar 2024 Feb 2024 Jan 2024
Social Sciences


Advertising and Consumer Society : A Critical Introduction / Nicholas Holm

Advertising Campaign Planning : Developing an Advertising-Based Marketing Plan / by Jim Avery and Debbie Yount

Advertising Campaigns Workbook / David Koranda, Kim Bartel Sheehan, Harsha Gangadharbatla

ADVERTISING CREATIVE : STRATEGY, COPY, DESIGN / Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins

ADVERTISING, GENDER AND SOCIETY : A Psychological Perspective / Magdalena Zawisza-Riley

Beyond Reason : Postcolonial Theory and the Social Sciences / SANJAY SETH

Business and Professional Communication : Putting People First / Kory Floyd, Peter W. Cardon

Corporate Governance / Christine A. Mallin

Family Business Management / Rodrigo Basco

GLOBAL MARKETING & ADVERTISING : Understanding Culture Paradoxes / Marieke de Mooij

INCLUSIVE MEDIA PLANNING : A GUIDE TO CRAFTING INCLUSIVE CAMPAIGNS / CHRISTOPHER HOLMES

Incoterms® 2020 : ICC Rules for the Use of Domestic and International Trade Terms [E-book]

Introduction to Advertising : Understanding and Managing the Advertising Process / Emmanuel Mogaji

Introduction to Research Methods : A Hands-on Approach / Bora Pajo

management : an abridged and revised version of Management : Tasks, Responsibilities, Practices / Peter F. Drucker

Method Meets Art : Arts-Based Research Practice / Patricia Leavy

Parry's Valuation and Investment Tables [E-book]

Routledge Handbook of Digital Media and Communication / Edited by Leah A. Lievrouw and Brian D. Loader

Social Media : Guaranteed Strategies to Mastering & Dominating Any Platform For Your Brand / Jonathan S. Walker

安顺德教会紫蓬阁特刊

地球的去向 : 人类将延续到何时 / [日]今村光一著 ; 许运堂, 刘桂芳编译

都市乡民的终结 : 新市民城市性积累与市民化 / 王兴周著

哥大丁宜德教会紫登阁庆祝十二周年纪念特刊 = Majallah Cenderamata Sambutan Ulang Tahun Ke.12. Che Teng Khor Moral Uplifting Society

个体家庭iFamily : 中国城市现代化进程中的个体、家庭与国家 / 沈奕斐著

精准写作 : 精练思考的20堂课, 专题报告, 简报资料, 企划, 文案都能精准表达 / 洪震宇著

曙光初现 : 雅加达慈济红溪河与慈济大爱村研究 / 许木柱、卢蕙馨、何缊琪主编

唐前婚姻 / 邓伟志著

屯堡乡民社会 = Tun Pu Folk Society / 孙兆霞等著

文案创作完全手册 = THE COPYWRITER'S HANDBOOK / [美]罗伯特·布莱(Robert W. Bly)著 ; 刘怡女, 袁婧译

文案的基本修养 : 比文字技巧更重要的事 : 讲透优秀文案的逻辑与根本之道 / 东东枪著

文案训练手册 / 乔瑟夫·休格曼(Joseph Sugarman)著 ; 陈毓容, 陈思华译

文案阅读与评析 / 主编卢如华, 张艳辉 ; 副主编伍丹, 姚明明, 陶志忠

笑傲职场 / 林贵锋, 李紫珊, 叶昌兴, 章愉诗, 吴永浩, 沉倖凯, 朱兴川, 温凯富

烟雨华团. 四 / 横眉著

移民、性别与华人社会 : 马来西亚华人妇女研究 (1929-1941) = Immigration, gender and overseas chinese society : Studies on the chinese women in Malaya (1929-1941) / 范若兰著

中国妇女史论文集. 第一辑 / 李又宁, 张玉法编

中国婚姻家庭研究 / 主编刘英, 薛素珍

紫同阁成立纪念刊

LAPORAN SESI LIBAT URUS KONGRES EKONOMI BUMIPUTERA 2024. KEB2024