UNIVERSITI TUNKU ABDUL RAHMAN

New Books - March 2024


New Books at the Library : Mar 2024 Feb 2024 Jan 2024
Social Sciences


ASIA'S JOURNEY TO PROSPERITY : POLICY, MARKET, AND TECHNOLOGY OVER 50 YEARS

Brand Storytelling : Put Customers at the Heart of Your Brand Story / Miri Rodriguez

Business and Professional Communication : KEYS for Workplace Excellence / Kelly Quintanilla Miller, Shawn T. Wahl

Business and Professional Communication : Putting People First / Kory Floyd, Peter W. Cardon

Copywriting Strategies : A No-Nonsense Guide to Writing Persuasive Copy for Your Business / Nicki Krawczyk

Handbook of research on new media applications in public relations and advertising [E-book]

How to Use SPSS® : A Step-By-Step Guide to Analysis and Interpretation / Brian C. Cronk

INTEGRATED MARKETING COMMUNICATION : CREATIVE STRATEGY FROM IDEA TO IMPLEMENTATION [E-book]

ISLAMIC FINANCIAL SYSTEM : PRINCIPLES & OPERATIONS

Modelling Transport / Juan de Dios Ortúzar, Luis G. Willumsen

SOCIAL MEDIA : How to Engage, Share, and Connect [E-book]

SOUTHEAST ASIA'S MISUNDERSTOOD MIRACLE : Industrial Policy and Economic Development in Thailand, Malaysia and Indonesia / Jomo K.S. with Chen Yun Chung, Brian C. Folk, Irfan ul-Haque, Pasuk Phongpaichit, Batara Simatupang, Mayuri Tateishi

THE AGE OF INFLUENCE : THE POWER OF INFLUENCERS TO ELEVATE YOUR BRAND / NEAL SCHAFFER

THE AXIOMS OF COPYWRITING : THE 5 UNIVERSAL ELEMENTS THAT FORM THE FOUNDATION OF ADVERTISING COPY THAT WORKS / ROBERT W. BLY

University Corporate Social Responsibility and University Governance [E-book]

革命社会学 : Sociologie des Revolutions / 著者: A. -C. Decoufle ; 译者: 赖金男

后革命氛围 / [美]阿里夫·德里克著 ; 王宁等译

倾听的力量 : 影响他人最简单又最困难的关键技能 / [美]马克·郭士顿著 ; 柴淼麟, 陈湘镱译 = JUST LISTEN / Mark Goulston

文字魔术师 : 文案写作指导 / 汪淑珍, 陈敬介, 姜明翰, 蔡娉婷, 朱家伟著

一个广告人的自白 = CONFESSIONS OF AN ADVERTISING MAN / [美]大卫·奥格威著 ; 林桦译

中国妇女史论集 / 鲍家麟编著

中国妇女史论集续集 / 鲍家麟编著

TAFSIR MAUDHU'IY : SOCIETY and SOCIAL DEVELOPMENT / Editor, Muammar Ghaddafi Hanafiah ; Translator, Dzulfawati Haji Hassan